The number one thing most Internet marketers need is traffic. Without traffic how would you make any sales? It doesn’t matter how great your website is. You could have the best headline and ad copy in the world, but without a sufficient amount of traffic, you will not do very well. Before you follow any of these steps, it is really important that you learn more about SEO Fort Lauderdale, an SEO service provider that you can connect with in order to improve your website’s Google rankings. This will surely boost your online traffic. After that, you can constantly improve your online presence with these methods.
- Write articles. This is a great technique that does more than just bring traffic to you. It puts you in the position to show your expertise and build trust in your prospects’ minds. This is very important. People have to trust you if they are going to order. Nobody will buy from you if they don’t first feel comfortable with you. Articles are a great way to “break the ice”. Here is what to do. Write a series of articles relating to your market niche. Distribute two articles per week to major ezines. At the bottom of the article, you are allowed to have a signature (or bio). You can include a small amount of information about your website and a link to your homepage. If people like the information you give them, they will click the link and visit your site. This is why it’s important to provide useful, high-quality information. People will only want to visit your website if you give them something of value first.
- Exchange links with popular sites. This method works on two levels. First of all, you will receive traffic through your links posted on other sites. Also, as more and more websites link to yours, your search engine rankings naturally begin to rise. This can be a major source of traffic. Showing up on the first page of results in the major search engines can bring you tens of thousands of visitors per month.
Here is how to get links to your site. Lookup sites that relate to the theme of your website. Ask them to do a link exchange with you. In the email provide a link to the page that you are displaying their link on. Now the ball is in their court. They will either accept your offer or not. If they refuse to do an exchange with you take their link off of your site.
- Use Pay Per Click advertising. Although PPC costs money, it can be a great way to drive highly targeted traffic to your site. If you select the right keywords and make intelligent bidding choices it can prove to be very cost-effective and useful. Google Adwords and Overture are the two largest PPC companies. However, Yahoo and MSN also offer pay per click advertising as well. To get the most out of PPC you need to be armed with a fair amount of knowledge. To learn everything you need to know about how to effectively advertise using PPC take a look at my ebook, The Ultimate Guide to Internet Marketing Success at http://platinumstarbooks.com.
While any one of the traffic generation strategies above can make a major difference, I suggest using all of them combined. This will give you the most traffic possible in the shortest amount of time. The more effort you put into the tactics provided in this article the more they will work for you.